Quality Content at Scale
Quality (still) matters!
Advertising in a media with a strong brand and trusted content is highly effective. However, the ad-buying process to get there can often be complex and fragmented.
Creating quality content is an art and a skill itself that has been mastered by a selection of media companies per country.
We provide media buyers easy and complete access to the most valuable advertising products on the market, at scale.
The Adsdaq platform is a gateway for media buyers to all the relevant advertising products of the quality publishers in their geographic market.
Any advertising product can be transacted on the platform : display, mobile, video, native, newsletters, whether in guaranteed form or programmatic.
Currently we’re focused on digital advertising products, but other media types will follow.
The Adsdaq technology in essence automates, streamlines, and standardises the acquisition process of all possible advertising products, from order intake to delivery programming. As a national marketplace for digital advertising space, it also provides buyers a uniform and standardised way of dealing with their major publishing partners in the market.
The standard acquisition process includes product definition, availability check, discount management, negotiation and adserver programming.
As the Adsdaq platform creatines an easy buying experience for buyers of advertising products, our publisher-partners can also deploy our platform as a regional advertising selfnext-service platform or as a digital sales solution for publisher sales agents.
Major international technology companies may have the advantage of global scale, but national publishers have a natural focus on quality content. Although these publishers often lack the scale to compete against these behemoths, the Adsdaq platform allows national quality media to provide their advertising clients with a unified methodology to transact advertising space at scale, effectively providing the buy side of the market braod, easy access to high quality national advertising products.
Adsdaq technology is fuelling the market places in Belgium and in the Netherlands. More national marketplaces will follow.